Insights

Dr. Gayathri Nagarajan In distribution, the biggest disruptions rarely come from major system failures. They usually begin with small, everyday backend tasks that didn’t happen on time — a PO not entered, an IR delayed, a price update missed, or a reservation made a little too late. These simple actions quietly influence how smoothly the entire supply chain moves. When new products are set up correctly, when pricing is updated the moment suppliers share changes, and when POs